Your branded app that tells members what to book next
Your members already wear Oura, WHOOP, Apple Watch. Right now that data goes to Oura and WHOOP. SomaLayer pulls it into your branded app and turns it into rebookings.
More sessions booked. Fewer members slipping out the back door.
Your Facility
now
Your HRV dropped 18% this week. Based on your recovery pattern, an infrared sauna session could help. Tap to book.
Welcome back, Sarah
48 ms
+12%
7.4 hrs
89%
12.4
Moderate
8,432
Goal: 10K
AI RECOMMENDATION
Infrared Sauna - 40 min
Based on your recovery trend
Members don't know what to book next.
Your app tells them.
SomaLayer reads each member's wearable data and pushes a notification recommending the right service at the right time. Bookings go up. Your team does nothing.
Your Facility
2h agoHey Sarah, your sleep efficiency dropped to 68% this week - down from 85%. Members with this pattern see the best recovery from infrared sauna + float therapy. Want to book a session?
Your Facility
7pm last nightYour cryo session is tomorrow at 2pm, Mike. Last time you slept well before cryo, your recovery score jumped 24%. Aim for 7+ hours tonight for the best results.
Your Facility
This morningPollen count is high this week and your HRV tends to dip in these conditions, Lauren. A red light + infrared session could help your body stay ahead of it.
Your Facility
MondayYour February progress report is ready, James! HRV up 23%, sleep quality improved 15%, 12 sessions completed. Share your results?
Every push is a touchpoint your competitor down the street doesn't have.
4.7x
more sessions booked when members get nudges, prep tips, and protocol plans tied to their data
$8,200+
extra monthly revenue per facility from rebookings, protocol plans, and referrals
58%
drop in silent churn. Members who see their progress don't quietly disappear
Projected metrics based on industry benchmarks and engagement modeling.
Every nudge comes from your branded app. Your logo. Your name. Your facility pulling them back through the door. Not some third-party notification with our logo on it.
Your $40K cryo chamber sits empty on Tuesdays.
6 services on the menu. Members have no idea which one they actually need. So they book the same red light every week. Or stop coming.
Members Don't Know What to Book
You spent $200K+ on equipment. Most members use one service. The HBOT chamber, the float tank, the PEMF mat - half your floor sits unused while the same five people loop through red light.
“Is This Working?”
The $299/month member asks the question every operator dreads. All you've got is “most members feel great after 8 sessions.” That answer doesn't renew anything.
Same Equipment, No Edge
The new place opening four blocks over bought the same cryo chamber from the same vendor. Hardware isn't the moat anymore. The data layer wrapped around it is.
Your members already wear the devices. They're already generating the data. Right now Oura and WHOOP are the ones profiting from it. SomaLayer puts that data in your hands and sends it back to members as booking recommendations under your brand.
30 minutes of prep.
Or 60 seconds of this.
When staff guide the session, SomaLayer pulls 30-90 days of wearable data and writes the brief for them. Your team walks in already knowing what to recommend, why, and what to talk about while they set up the chamber. No guessing. No generic scripts.
Pre-Visit AI Briefing
Sarah Mitchell - Cryotherapy Session
Sleep
88% → 71%
HRV
38ms vs 52ms
Activity
8K+ steps
Sleep declining despite stable activity suggests overtraining. Consider parasympathetic modalities today - infrared sauna or breathwork rather than cryo.
Swap cryo for infrared sauna (40 min) + breathwork. Revisit cryo when HRV returns above 45ms.
Turn “our members love cryo” into a marketing asset.
SomaLayer ties each service - cryo, HBOT, red light, float - to the wearable metric it actually moves. One is a story. The other is proof.
Cryotherapy
12 sessions over 12 weeks
HRV baseline up 18% + resting heart rate down 4 bpm
“Your HRV jumped 22% within 3 hours of today's cryo session.”
Hyperbaric Oxygen
20 sessions protocol
SpO2 variability down 40% + deep sleep duration up 28%
“SpO2 averaged 99.2% on HBOT days vs. 96.8% baseline.”
Red Light Therapy
3x/week for 4 weeks
Sleep latency halved from 28 min to 14 min average
“On red light days, you fall asleep 14 minutes faster.”
Float Tank
Weekly sessions, 12-week protocol
HRV spikes 25%+ same evening after every float session
“Post-float HRV spikes are your highest readings of the week, consistently.”
These go straight to your members. In their app. In progress reports. In the renewal conversation. Data your competitor down the street can't copy because they never captured it.
Smarter after every session.
Because members talk back.
Wearables tell you what happened. Members tell you how it felt. Stack both layers and your recommendations stop looking like anyone else's.
Post-Session Check-in
2 hours after the session, a push asks how they feel. One tap. Five seconds.
After: Cryotherapy
How do you feel after today's session?
Personal Wellness Goals
Members pick what they're actually working toward. Every recommendation and progress report points back at it.
What are you working toward?
Weekly Wellness Pulse
Three sliders, ten seconds. How they actually feel. The layer the wearable can't see.
What the AI sees once you have both layers
“Sarah's HRV dropped 18% this week (wearable) and she self-reported high stress and low energy (check-in). Her goal is stress reduction (profile). She rates float tank sessions 4.8/5 when stressed (history). Recommend: Float tank + infrared combo. Skip high-intensity modalities today.”
Wearable data + check-in + goals + session history. The recommendation lands like a personal coach knows her, not a SaaS pushing notifications.
Better outcomes
Recommendations matched to how each member actually responds - not the same protocol you give everyone else
Proof it works
Track how they feel alongside the wearable data so members see the change with their own eyes
Stronger retention
Members who see their own results and feel heard don't quietly leave
It works when nobody's in the building.
Your relationship with a member doesn't pause between visits. SomaLayer keeps nudging, learning, and showing up in their pocket while you sleep.
Pre-Session Prep Nudges
Night before a session, members get a nudge based on their data. Better prep, better results, better story to tell.
Cryo tomorrow at 10am. Your recovery is best when you sleep 7+ hrs before. Lights out by 11?
Environmental Context
Pollen, AQI, UV. The AI factors in the stuff members would never think to mention at intake.
AI adjusted today's recommendation
Facility Wellness Challenges
Launch a 30-Day Sleep Challenge or Recovery Sprint with one tap. Engagement spikes, members tag you on Instagram, you didn't lift a finger.
30-Day Sleep Challenge
Shareable Progress Stories
Monthly visual recap auto-generated with your logo on it. Members share it. You get organic Instagram content you didn't have to make.
YOUR FACILITY
February Progress
+23%
HRV
+15%
Sleep
12
Sessions
Tap to share on Instagram
Personalized Protocol Builder
Multi-week service plans the AI builds from each member's goals, data, and what worked last time.
6-Week Recovery Protocol
Optimal Timing Engine
30 days in, the AI knows when Sarah responds best to cryo vs float. It books her at those times.
Best times for Sarah
Based on 90-day wearable patterns
Nothing to configure. Each one turns on by itself once member data starts flowing.
Describe any modality.
We'll track the outcomes.
Every facility runs a different equipment mix. PEMF mats, CAROL bikes, CVAC pods, NeuFit, your own custom protocol. Describe it and SomaLayer maps it to the wearable metrics that actually move.
Describe your technology
“CAROL AI Bike - 8-minute REHIT protocol. Maximum intensity intervals for VO2 max improvement and metabolic conditioning.”
AI maps the metrics
Based on high-intensity interval training protocols
Outcomes tracked automatically
HRV recovery +22% after 16 sessions
Your equipment list.
Not ours.
Drop in whatever your facility actually uses - PEMF, the CAROL bike, your own proprietary protocol - and SomaLayer wires it up to the metrics that matter for it.
Facilities are already tracking:
Smart metric matching
We only surface metrics each member's device can actually capture. Oura Ring on a PEMF session? You get HRV and sleep quality. Not strain, not VO2. Oura doesn't report those, so neither do we.
Live in 48 hours. Nothing technical on your end.
We do the work. Members start getting booking nudges before your first week is up.
Member Scans a QR Code
At intake, your member scans a QR code, taps their device (WHOOP, Oura, Apple Watch - whatever they already wear), and signs in with the login they already use. 60 seconds. Done.
Data Flows Continuously
Sleep, HRV, activity, recovery, body metrics. 150+ devices syncing into your dashboard and your branded member app. No CSV uploads. No manual entry. Ever.
AI Drives Bookings + Prep
The AI reads each member's data and pushes booking nudges through your branded app. Staff-led sessions get a 60-second pre-visit brief too.
142
Connected
46ms
Avg HRV
47
Nudges Sent
12
Booked
Sarah M.
WHOOP
48ms
HRV
Marcus T.
Oura
31ms
HRV
Jennifer K.
Apple Watch
55ms
HRV
It Lives on Their Home Screen.
With your name on it.
Branded iOS + Android AppGrowth+
Your logo, your colors, your name on the home screen next to Instagram and Uber. Health data, AI recommendations, booking nudges - all coming from you. Starter members use the SomaLayer app with your facility profile.
AI Smart Booking Nudges
Push notifications written off real wearable data. Your app tells members what to book next based on sleep, HRV, and recovery.
Team Dashboard
Member roster, connection status, HRV trends, AI briefings, nudge performance, session history. Branded as yours.
Multi-Location Ready
1 location or 300. Per-location dashboards, franchise-wide benchmarking, centralized reporting. Built this way from day one, not bolted on later.
HIPAA-Compliant by Architecture
Encrypted at rest and in transit. Row-level security. BAA included. Wearable data technically falls outside PHI scope. We treat it as PHI anyway.
Built for facilities, not physicians.
Clinical platforms (Heads Up, HolistiCare) were built for MDs managing biomarkers. You run memberships, services, equipment utilization. Different business. SomaLayer speaks your language.
Self-Serve Facilities
Members book their own sessions. SomaLayer tells them WHAT to book based on their data. Your app becomes the rebooking engine.
Staff-Led Studios
Your team guides each session. They get a 60-second AI brief before the member walks in. Sleep, recovery, what to recommend today.
Franchise Leaders
One platform across every location. Outcome data for investors, benchmarks for franchisees, a tech story competitors can't reverse-engineer.
Scaling Operators
The personal touch that got you to 2 locations won't get you to 50. SomaLayer is the system underneath it. AI-driven rebookings at every door.
What operators are saying.
“The smart nudges are a game changer. Last month SomaLayer sent 52 personalized booking recommendations to our members. 18 of them converted into sessions that wouldn't have happened otherwise. That's $5,400 in revenue we didn't have to lift a finger for.”
Dr. Rachel Kim
Medical Director, Longevity Center, Austin TX
“We're a self-serve facility - members book what they want. The problem was they'd just book the same cryo session every week. Now SomaLayer analyzes their data and suggests infrared, float therapy, breathwork - services they never would have tried. Equipment utilization is up 35%.”
Marcus Torres
Operations Director, Biohacking Center, Beverly Hills CA
“Other operators tour our facility and ask 'How did you build this app?' We didn't. But our members don't know that - they just see our brand, our logo, sending them personalized health recommendations every week. That's the point.”
Amanda Chen
Owner, Wellness Studio, Denver CO
The ROI math is stupid simple.
Priced on features, not headcount. Connect every member if you want. More connections = more value, same bill.
If SomaLayer retains just 3 members per month who would have churned at $299/month each...
$897
recovered/month
$10,764
recovered/year
$86,112
lifetime value saved/year
Each saved member sticks around an average of 8 more months. $2,392 in lifetime value per save. Not one month of dues.
$16,988
year 1 cost
$69,124
net return
407%
first-year ROI
Based on Growth plan ($999/mo + $5,000 setup). Before any extra revenue from nudges, protocols, or referrals.
Starter
Dashboard + wearable data
1 location
$449/mo billed annually
+ $2,500 one-time setup
- Team dashboard
- 150+ wearable devices
- 60-second QR code connection
- AI pre-visit briefings
- Sleep, HRV, activity, body tracking
- Member progress reports
- Modality-outcome tracking
Growth
Your own branded app + engagement engine
1 location
$899/mo billed annually
+ $5,000 one-time setup
- Everything in Starter
- Branded mobile app (iOS + Android)
- AI smart booking nudges
- Push notifications
- Custom branding & fonts
- Zenoti/Mindbody integration
- Priority support
Scale
Multi-location dashboards + benchmarking
Up to 3 locations
$2249/mo billed annually
+ $7,500 one-time setup
- Everything in Growth
- Multi-location dashboards
- Franchise-wide benchmarking
- Centralized outcome reporting
- API access
- Dedicated success manager
Founding Partners: 50% off monthly for first 3 months
Franchise or multi-location network? Contact us for custom enterprise pricing.
Questions operators ask first.
What operators ask before they sign
Self-serve is where SomaLayer earns its keep. Your members book their own sessions, but they don't know which one they actually need - so they loop on the same red light. SomaLayer reads their wearable data and pushes a notification: 'Your HRV dropped 18% this week, an infrared sauna session could help. Book now?' Personal wellness advisor in their pocket. Bookings happen while you sleep.
No. SomaLayer is the intelligence layer that sits on top. We integrate with Zenoti and Mindbody, we don't replace them. They run your schedule and POS. We read member data and push bookings back into your system.
65%+ of premium wellness members ($200+/month) already own a wearable. The connection takes 60 seconds: open the app, scan a QR code, hit authorize. The members worth keeping already have the devices. You're just not capturing the data yet.
Retain 3 members a month who would have churned at $299/month and you've recovered $897/month. Those members don't just stay one more month - average is 8 more months, $2,392 in lifetime value per save. On the Growth plan ($999/month + $5,000 setup) that's 407% first-year ROI from retention alone. Nothing counted for the extra sessions from nudges, protocols, and referrals.
HIPAA-compliant by architecture. Encrypted at rest and in transit, row-level security per facility, audit logs, BAA included. Most wearable data (sleep, HRV, activity) falls outside PHI scope. We protect it as PHI anyway.
It's yours. Always. Export everything - member records, wearable history, insights, outcome reports - any time, in standard formats. We built on PostgreSQL, not some proprietary black box. No lock-in. No hostage data. No export fee. If you leave, you leave with all of it.
These aren't blast campaigns. Each one is written off the member's actual data - 'Your sleep efficiency dropped, here's what could help.' Useful, not noise. Members opt in because the recommendations land. The nudges read like a coach who knows them, not a SaaS blasting.
Practitioner dashboard, wearable integrations, and data flow are live in 48 hours. Branded mobile apps (Growth+) go live the moment Apple and Google approve them - usually 1-3 business days after we submit. Starter members can connect right now through the SomaLayer app.
Your members have the data.
Your competitors will figure this out.
Will you get there first?
Every month without smart nudges is sessions that didn't get booked, a cryo chamber sitting on Tuesdays, and members quietly walking out the door.
What you'll see in 20 minutes:
Founding Partner slots are limited. 50% off monthly for the first 3 months.